Ryan Gerber is a Creative Director

What do other video game characters do when they're off the clock to relieve stress? Shoot hoops. Long day of killing zombies? A Game of 3-on-3. Tired of kicking down doors. Drive the court. We teamed up with Chinese gaming giant, Tencent to create a campaign for NBA2K Online using other characters from their gamin universe. It was complicated to implement, but ultimately, pretty fun.

Agency: W+K