Ryan Gerber is a Creative Director

Pepsi - LoveHateRefresh

Pepsi - LoveHateRefresh

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Pepsi - LoveHateRefresh

In 2008, Pepsi decided it wanted to "refresh" everything. This was our interpretation of that. While they ultimately went with less edge, the thinking remained relevant in subsequent campaigns. Personally, I much preferred this approach to what they ultimately went with.

Agency: R/GA