Ryan Gerber is a Creative Director

Ryan Gerber is a Creative Director

Pepsi - LoveHateRefresh

Pepsi - LoveHateRefresh

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Pepsi - LoveHateRefresh

In 2008, Pepsi decided it wanted to "refresh" everything. This was our interpretation of that. While they ultimately went with less edge, the thinking remained relevant in subsequent campaigns. Personally, I much preferred this approach to what they ultimately went with.

Agency: R/GA

2024 Creative Reel

Hello, I'm Ryan

🤘🏼🤙🏼

Booking.com - We're not cool (Super Bowl)

Booking.com - We're not cool (Super Bowl)

TV, Superbowl, Digital

Horse (前马) 2024 - Duck Fight Goose

Horse (前马) 2024 - Duck Fight Goose

Booking.com (Summer)

Booking.com (Summer)

Adobe Diverse Voices (AAPI)

Select Better

Alfa Romeo - You Don't Like Cars

Adobe Diverse Voices (Sundance)

Adobe Diverse Voices (Sundance)

Digital, Film, Social

Atlantis - Come to Life

Drank - Bodacious Thang

Drank - Bodacious Thang

Jeep - Built Free

TVC, Print, OOH

Converse - KOTR

Converse - KOTR

Print, Film, Stupid

Fiat - La Vita É Bella

Converse 中国 - Sleepless Summer

Digital, Film, Social

Beats - Solo Selfie (APAC)

Digital, Film, Social

Chrysler - Stay Driven

Levi's - Now is Our Time

Levi's - Now is Our Time

TVC, Print, Digital

Converse - AOD

Digital, Events, Film

Nike Field Reporter

Nike Field Reporter

Avaya - Communication Chain

Avaya - Communication Chain

Print, OOH, Digital

Dewmocracy

Nike SPARQ Training

Pepsi - LoveHateRefresh

Pepsi - LoveHateRefresh

Campaign, Brand